Mattel didn't make it, only distributed it. But yeah, it wasn't a Nintendo designed product, just a licensed one. Bad example on my part. I was thrown off by the Mattel logo, which was the Canadian distributor for Nintendo at the time, and their logo was on ALL Nintendo published items at the time of the Power Pad's release. The Power Pad, on the other hand, was a marketing ploy by Nintendo. While it was reasonably successful in Japan, Nintendo only wanted it so that when people said video games were causing laziness in kids, Nintendo could argue that they were pushing a product to combat that issue. In that regard, the pad wasn't for kids, it was to convince the parents that it wasn't a harmful toy.